01/ Product

The subject of the project are snacks produced by the AS BABUNI company, known mainly as a pasta maker. They are offered in the form of sweet or salty waffles baked from wheat flour.

02/ Scope of work

Naming, logo, colours, typography, key visual, illustrations, supporting materials, promotional materials, POS marketing materials, exhibition materials, product packaging series development, social media binding, advertising clip, website design and implementation, photo session.

03/ Assumptions

The nature of the new brand and packaging from the snack category was intended to be lighter, more “pop” in reception than a pasta packaging. Due to the already acquired regional recognition of AS BABUNI, we wanted to maintain consistency with other company products, which also underwent a major image change in parallel. In both types of products, we used the same motifs: handmade illustrations, expressive typography and the visual division of the packaging in the form of a lace finish.