01/ Customer

AS BABUNI is a pasta manufacturer with a long market tradition.

02/ Scope of work

Key visual, colours, typography, illustrations, product packaging series development, supporting materials, promotional materials, marketing materials, POS, exhibition materials, social media binding, design and implementation, websites, photo session.

03/ Assumptions

We developed a comprehensive rebranding of the AS BABUNI brand – our task was to design a new unified visual identification system together with a new graphic design of packaging for the entire product line.

WE MAKE GOOD PASTA – there is a very simple philosophy behind everything – to make good pasta for you. One that tastes like the homemade one, but is close at hand.

The slogan is the main pillar of the company’s new communication, which is an integral part of its entirely new visual identity.
For the purposes of packaging design, we created a unique set of drawings, which at the same time illustrate the types of pasta produced.


project management: Radosław Nowakowski, Michał Ćwiek
support: Patryk Góźdź
project coordinator: Aneta Biszek
designers: Radosław Nowakowski, Michał Ćwiek, Natalia Konowałek, Jakub Jarzębowski, Agnieszka Kiełtyka, Eliasz Gola

photo session and video clip: Paweł Waga, Wojciech Mietelski

3D visualizations: Piotr Tomaszewski