01/ Customer

Formo is a Polish brand of innovative furniture products based on the skills and experience accumulated during many years of presence on the market of the Kamar company – the creator and owner of the brand.

02/ Scope of work

Logo, colours, typography, key visual, sales support materials, promotional materials, exhibition materials, product catalogue.

03/ Assumptions

The new brand aims to offer customers a completely new quality.


The basic colours for the Formo brand were selected on the basis of inspirations related to natural materials such as wood, natural papers or earth.

Full colour range based on, among others, PANTONE, RAL, NCS or ORACAL templates is presented in the Formo brand Visual Identification System.
Sample combination of modules:
Inspirations from technical drawings used, among others, in the production of furniture were used to create auxiliary elements. They create an irregular pattern intended to refer to the modularity of furniture manufactured by the Formo brand and to the marking of cross-sections of specific elements characteristic of technical drawings.

As a summary of activities related to the identification and creation of new products, we designed a catalogue of the new products.

2020 / 2021

project management: Radosław Nowakowski
support: Patryk Góźdź
project coordinator: Aneta Biszek
designers: Dominika Jarzębowska, Agnieszka Kiełtyka
3D visualizations: Piotr Tomaszewski, Radosław Nowakowski
photo: Paweł Waga