01/ Customer

Interkres is a family-owned plant for the production of upholstered furniture with several decades of tradition.

They started with the trade in fabrics and semi-finished products, and then launched the production of simple upholstered furniture to create complex products for the world’s leading brands over time.

02/ Scope of work

Logo, colour scheme, typography, key visual, sales support materials, promotional materials, exhibition materials, design of three collections for doors, wall coverings and furniture fronts using old wood, product catalogue.

Recommendations

Creation of a new Home&Office type brand, based on the knowledge and experience of Interkres, which will allow the sale of the company’s original products under a new and refined image.

Improvement of the image of the existing and recognizable Interkres company.

The issue

A very wide offer addressed to various groups of recipients that generates communication issues.

The company’s visual identity is not universal, archaic and difficult to apply.

Design audit

Interkres is a family company with traditions and potential, especially in terms of detail, reliability and the ability to carry out individual projects.

Design and supervision over the implementation of websites

The design of the Visual Identification System was complemented by the creation of two separate websites. For the IKONI brand – a website with an online store, and for the INTERKRES brand – websites presenting the company’s capabilities and past projects.