01/ Customer

Optiterm is a new product brand created for the needs of the Artpol-therm company, which itself received a rebranding. The offer includes two newly designed product lines: heat exchangers and water tanks.

02/ Scope of work

Naming, logo, claim, colours, typography, key visual, sales support materials, promotional materials, exhibition materials, website design and implementation, design of two lines of devices, strategy, product catalogue.

03/ Assumptions

Our objective was to create a brand that through its innovativeness

and boldness will become a recognizable and unique market competitor, while also remaining friendly to existing customers.


Intense redness represents and emphasizes the most important feature of the company – optimized heat.

CMYK: 0 / 90 / 60 / 0
RGB: 231 / 52 / 76
HEX: #E7344C
RAL: 3018


Graphite represents the industrial and technical character of the company.
It is strongly linked with metal – the main construction material of products.

CMYK: 20 / 20 / 20 / 93
RGB: 42 / 40 / 38
HEX: #2A2826
RAL: 9004

The OPTITERM brand belongs to Artpol-therm, which also underwent simultaneous rebranding. When designing a new brand image, we decided to bring two activities closer together with an unconventional approach to the signet – creating two separate signets from one symbol.

2020 / 2021

project management: Radosław Nowakowski
support: Patryk Góźdź
project coordinator: Aneta Biszek
designer: Natalia Konowałek
3D visualizations: Radosław Nowakowski